How to make website highrank in Google and Yahoo!

When a search is made on a crawler based search engine thousands of pages are found matching to the search terms but only 10 or 11 results are displayed on the first result page being the most relevant ones and every website owner wishes to see his/her website appearing on that page. Here are some tips compiled for webmasters to help you reach nearer to your goal both for the keywords you think are important and for phrases you may not even be anticipating.

Never use spamming techniques: All major search engines penalize sites that attempt to “spam” the engines in order to improve their position in the listings. One common technique is “stacking” or “stuffing” words on a page. In stacking process a word is repeated many times in a row with the color of the text to be the same as the background color of the page. If the search engines spot a spamming technique, they may downgrade a page’s search engine ranking or exclude it from listings altogether. Search engines are smart these days and they compare the background color of the page to the text color and detect bulk keywords used to mislead.

Keep meta refresh rate low: Some site owners create target pages that automatically take visitors to different pages within a web site. The meta refresh tag is one typical way of doing this. Some search engines will refuse to index a page with a high meta refresh rate so try using it less frequently.

Pick target keywords: Keywords are most crucial part to concentrate on for the ranking of a website must be very carefully selected and deployed. How do you think people will search for your web page? Make a list of them and finally use them in your title, heading text, description and plain text on your pages. Each page in your web site will have different target keywords that reflect the page’s content. Your target keywords should always be at least two or more words long. Go for key phrases too because same keywords can be used in many different ways. Too many sites will be relevant for a single word let us say ‘marketing’ but is it commodity marketing, services marketing, skills marketing, IT marketing or health marketing. So to reach towards your exact goal you must head towards using key phrases that will help a lot.

Position your keywords: Keyword positioning is placing your keywords and phrases in the title, description, heading and body text of your website. The title tag being the most important so build your titles around the top two or three phrases that you would like the page to be found for and the titles should be relatively short and attractive. Your pages titles can be compared to the headlines in the newspapers that induce the reader to read the full news, in other words concentrate on titles of your pages, keep them meaningful and short.

Go for more text links: Search engines can’t follow graphic button image links or image map links that most interactive sites use, in other words crawlers can’t get into the site and usually the most descriptive pages are inside the site and not the homepage. Use graphic links but be sure to place text links to the inner pages of your site at the bottom of your homepage as crawlers can find them and reach them.

Do have a sitemap: It is always a good practice to make a site map for your website and submitting that page to the search engine. It helps the engine to index all the pages on your site and thus show the most relevant page of your site when mapped to the search term relating to the topics of your website.

Frames are stumbling blocks: Frames links are not followed by some of the major search engines so try replacing them with smart design or through meta tags. A site map will definitely help in this case.

Dynamic pages alternative: Dynamic pages created through server technologies like CGI, PHP, ASP are not visible to the search engines consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly. Also reduce the usage of symbols that appear in the URL’s because search engines malfunction when faced with such symbols. Try making static alternate page copies of the dynamic ones so that search engines can index them.

Develop link popularity: Develop link popularity for your site. Link popularity can be defined as the number of “quality” links pointing to your website. Request more and more links from sites that are related to your subject and are placed high in the rankings by engines that will shoot up you ranking automatically. Your website will have a great boost at Google if you have 20 to 30 quality links pointing to your website, the pages that have a page rank above 5. Page rank is a special rank given by Google to every page according to the relevancy in between a scale of 1 to 10.

Having relevant content: Having a very nice title and description tag alone cannot make you rank high in result listings instead the pages should be rich in content. There is a term ‘keyword density’ and that should be high on your pages. Keyword density can be defined as the number of times the targeted keywords or keywords used in your title tag appear in the body text of your pages, be it the heading text or plain text. Try including keywords in the body text of the pages.

Avoid bulk tiny text: Tiny text is the technique of placing text on a page in a small font size. Pages that are predominantly heavy in tiny text may be dismissed as spam. Or, the tiny text may not be indexed. Avoid using very tiny text in bulk on your pages.

Follow search engine rules: Some search engines like Infoseek, Alta Vista, Hotbot ban web sites which break their rules (many of the ‘insider’ techniques most experts recommend will get you banned faster than you could imagine). Don’t indulge in insider techniques if you don’t want to remain in good for short, after all choice is yours.

Submit key pages: Submit pages that you think are the most vital in your website content wise and functionality wise. Submit the complete links of those pages is a good practice, this will ensure that each and every key page of your website is indexed by the engine. Don’t trust the submission process to automated programs and services. Some of them are excellent, but the major search engines are too important. There aren’t that many, so submit manually, so that you can see if there are any problems reported.

Maintain your listings: Once your pages are listed in a search engine, monitor your listing every week or two. Sometimes strange things happen. Pages disappear. Links go wrong. SEO is all about being alert and taking required action- a never ending process. Resubmit your site any time you make significant changes. Search engines should revisit on a regular schedule. Resubmitting after major changes will help ensure that your site’s content is kept current.
Conclusion
It is fruitful to make your website more search engine friendly, because some simple changes may output big results. Even if a top ten position is not achieved for your target keywords, you may find an improvement for target keywords you aren’t anticipating. Search engines are a primary way people look for web sites, but they are not the only way. People also find sites through word-of-mouth, advertising, the traditional media, newsgroup postings, web directories and links from other sites. Don’t over stress over your ranking. You can concentrate your efforts in other areas too.